Lily Cole's Amazon Adventure
At Sky, we are committed to doing the right thing, building a sustainable business and making a positive contribution to the UK and Ireland. As one of the UK’s leading entertainment and communications companies, we have a unique opportunity to inspire people to take action on climate change through the millions of people who see our programmes.
On 17th March at 8pm, as part of Sky’s commitment to broadcast environmental programming, Sky Arts 1 HD aired ‘Lily Cole’s Amazon Adventure’. Directed by Adrian Steirn, it stars model, actress and environmentalist Lily Cole as part of her role as ambassador for Sky Rainforest Rescue, Sky’s partnership with WWF to help save one billion trees. This is now available for Sky customers through On Demand.
Lily, who helped launch Sky Rainforest Rescue in 2009, recently made her first journey to the Brazilian Amazon this year to see first-hand how the Sky Rainforest Rescue projects in the state of Acre have been created to help tackle deforestation. Accompanied by multiple award-winning photographer and filmmaker, Adrian Steirn, Lily narrates each step of her journey for the short film. The film investigates the importance of green economies in the state of Acre, North-West Brazil, exploring the strength of measures in place and looking at ways for local people to make a sustainable income living from the rainforest. You can watch the trailer here.